Field Notes Tenth Anniversary Edition 32-page Memo Notebook 3 Pack

For their Tenth Anniversary Field Notes has compiled three reproductions of some of their early notebook designs. This trio includes “Old Red” circa 2002, the 2005 First Field Notes and and 2007 Field Notes Brand’s First Test Run. They have one less staple, tiny corners and no “®’ setting these throwback designs a retro feel and let us look back over a decade of Field Notes history.

2002: “OLD RED”

The original version of this small notebook with a red-leather-textured hard cover that Field Notes creator Aaron Draplin customized with his Gocco desktop screen printing press, circa 2002. This was Aaron’s first use of the name “FIELD NOTES,” and the first use of the horizontal Futura Field Notes logo. The original version had white print on the cover and spine, and blank body pages. This anniversary version is matte-foil-stamped in white on red Mohawk Carnival 90# cover stock with a “cordwain” texture, and features 32 blank Finch Opaque 60# body pages. with two staples and 1/4″-radius rounded corners.

2005: FIRST FIELD NOTES

Aaron’s first printing (200 books!) of Field Notes were a bit taller and narrower, but otherwise pretty close to today’s Field Notes. They were hand-printed, hand-bound, and hand-numbered by Aaron himself in early 2005. He used scraps of paper left over from other projects, so the cover paper varied throughout the original run, but #001 was on French Speckletone. Body pages were cut down from office-supply graph paper. The cover is packed with Draplin Design Co. printing and design wisdom, and the books were given away to DDC friends and clients. This reprint has been adjusted to the canonical 3.5″ x 5.5″ size, with a French “Speckletone Kraft” 100# cover, and 32 pages of simulated old-school graph paper printed on 60# Finch Opaque, with two staples and 1/4″-rounded corners.

2007: FIELD NOTES BRAND’S FIRST TEST RUN

Aaron printed a few more runs himself for friends and clients, and in late 2006, sent some Field Notes to Jim Coudal of Coudal Partners in Chicago, and Field Notes Brand (the company) was born. The 2007 test batch design was never officially sold, but does turn up in the wild occasionally. The next printing, labeled “Second Printing” in its specs, was sold via the Coudal Partners Swap Meat and the launch of fieldnotesbrand.com. Weirdly, this “test batch” featured 32 pages and two staples and branding on the body pages none of which were retained for subsequent designs. They also had 1/4″ radius round corners, future editions were all 3/8″ except for a couple printings where the printer wasn’t paying attention and we were too polite to insist they fix it. The “No___ of ___” on the cover is confounding, it’s been suggested that they were going to be hand-numbered, but we don’t think that’s the case, it’s more likely that the idea was to number your books as you used them: a fine idea, but how would you determine what to write in the second blank? Ten years later, Field Notes Brand has reproduced them to be, for all practical purposes, indistinguishable from the originals. The specs are familiar now: 80# French Packing Brown Wrap covers, 60# Finch body with a light gray graph and logo atop each page. Again, they’re one staple short, and the corners are not-quite-round-enough.

Specifications:

• 01. Printed by the good people of eDOC Communications, Mount Prospect, Ill.
• 02. Cover: Various, see above.
• 03. Innards: Finch Paper Opaque Smooth 60#T “Bright White.” “2002” book is blank, “2005” book has blue 1/4″ graph, “2007” book has gray 1/16″-ish graph with header.
• 04. Corners rounded to 1/4″ radius by a Challenge SCM double-round-corner machine.
• 05. Bound with two staples by a Heidelberg Stitchmaster ST 270 5-pocket saddle stitcher.
• 06. Memo book dimensions are 3-1/2″ × 5-1/2″ (8.9cm × 13.9cm).
• 07. FIELD NOTES only uses the Futura typeface family (Paul Renner, 1927) in its materials.